How to Properly Use Hashtags to Get More Views on TikTok 18

Millions of videos are uploaded on TikTok 18 daily, but only a few go viral. The secret? Proper use of hashtags in video descriptions. Mastering the right hashtag strategy can significantly boost views, improve discoverability, and increase engagement. The right mix of trending and niche-specific hashtags helps land videos on the For You Page (FYP)—a crucial factor in going viral.

TikTok’s algorithm relies heavily on hashtags to categorize and recommend content, making them essential for growth. In this article, we’ll share the best strategies for using hashtags effectively, helping beginners gain more views, attract followers, and boost their presence. However, remember that hashtags alone aren’t enough—you must publish high-quality content consistently to go viral on TikTok 18.

Key Takeaways from This Article:

What Are TikTok 18 Hashtags?

TikTok 18+ hashtags are keywords or phrases added to video descriptions that help the algorithm categorize content. Like on Instagram and Twitter, hashtags improve discoverability and ensure videos reach the right audience.

Marked with a # symbol, these hashtags act as a pipeline that connects users with similar interests. When used correctly, they can increase engagement, attract a relevant audience, and push your content to the top of TikTok’s search results.

How TikTok’s Algorithm Uses Hashtags to Rank and Recommend Content

TikTok’s algorithm is designed to deliver personalized content based on user interests and interactions. These tags play a critical role in this process by helping the algorithm categorize and distribute videos.

1. Content Classification

When you upload a video with hashtags, the AI system of TikTok 18 scans them along with the video’s captions, audio, and visuals to determine the content. It then groups your video into a specific category and recommends it to users who have previously engaged with similar topics.

2. Personalized Recommendations & Hashtag Relevance

TikTok prioritizes user behavior when recommending content. TikTok will continue showing them similar content if a person frequently watches or interacts with videos under a specific hashtag. Using relevant hashtags increases the chances of your video being shown to the right audience.

3. Search and Discovery

TikTok plus 18 is a search engine where users actively look for content using hashtags. If your video includes highly searched topics, it has a better chance of appearing in search results and trending topics.

How to Use Hashtags Effectively for More TikTok 18 Views

1. Use a Balanced Mix of Hashtags

Relying only on trendy tags Won’t always maximize reach. These tags are often dominated by big brands and influencers, making it harder for small creators to stand out. Instead, mix trending topics with niche-specific ones to target broad and specific audiences. 

A balanced tags strategy increases your chances of appearing in trending searches and niche communities.

2. Avoid Irrelevant Hashtags

Stick to hashtags directly related to your video’s topic. Using random or irrelevant Keywords confuses TikTok’s algorithm and could reduce visibility. Sometimes, TikTok may even flag your content as spam if they don’t match the video.

🛑 Bad Example: Using #fitness on a comedy video to gain views.

✅ Good Example: Using #comedy #funnyvideo #relatable if your content is humor-based.

3. Don’t Overload Your Video with Hashtags

TikTok allows up to 150 characters in captions, so adding too many tags makes descriptions look cluttered. Instead, use 3-5 well-chosen hashtags that combine trending, niche, and branded options.

4. Add Extra Hashtags in Comments

While TikTok 18 prioritizes hashtags in captions, adding extra ones in the comments section can further boost visibility. If a user searches for a keyword that matches your caption or comment tag, TikTok may pull your content to the top of search results. 

💡 Pro Tip: Use your first comment to add extra hashtags while keeping captions clean.

5. Create a Unique Branded Hashtag

For businesses, influencers, or creators looking to stand out, branded hashtags help build identity and encourage user-generated content.

Example: Nike’s #JustDoIt encourages users to engage with their brand.

A branded hashtag makes it easier for followers to find all your content in one place while boosting engagement and brand recognition.

How to Track Hashtag Performance on TikTok

1. Use TikTok Analytics

TikTok’s Creator or Business Account provides access to detailed analytics. To track performance:

2. Check Engagement Metrics

Monitor the number of:

• Likes, comments, and shares under hashtag-related videos.
• Follower growth from specific hashtags.
• Saves and replays, indicating valuable content.

3. A/B Test Different Tags

Create similar videos but test different hashtag sets to see which performs better. For example:

• Video 1: Uses #FashionTrends #StyleTips #OOTD
• Video 2: Uses #Streetwear #TrendAlert #OOTD

Compare metrics to determine which generates more engagement.

Most Popular Hashtags on TikTok

Here are some of the most commonly used tags that increase discoverability: 

Conclusion

Using hashtags strategically is one of the best ways to increase views, engagement, and reach on TikTok 18. However, using them blindly—such as adding random or irrelevant ones—can hurt your visibility instead of boosting it. 

By following these best practices, you can increase your chances of landing on the For You Page (FYP) and grow your TikTok presence effectively.

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